7 Ways To Become An “Authority” Site by Troy Broussard

Troy Broussard of TopMarketingStrategies.com wrote a guest post at Ryan Lee’s site.  There’s some great info on how to build a good site post Google Panda, Penguin, and EMD.   I’m providing a summary here but you should check the article out for yourself.

With internet marketing, the things that sell and the things that are actually useful are not always the same thing.

Strategies Are Long-term, Tactics Are Short-Term.

In the past, marketers used a tactical approach by picking keyword specific domains.  Post Google EMD, this tactic is losing effectiveness.  A better strategy is to build your site around your brand.

Can you do both?  Yes. ” Build up your main strategic authority site as a branded domain and then, in time, add additional “tactical” feeder websites that are EMD’s targeting your main keywords.”

Forget Your Mini-site Strategy

“Google HATES these sites, HATES duplicate and spun content and is actively doing everything they can to take down … these sites and the SEO tactics that prop them up.”

Instead, become an authority site.  Authority sites are the top sites in almost every niche and sub-niche.

How Do You Become An Authority Site

  1. Be an authority
  2. Focus on large quality content
  3. Publish content frequently
  4. Find ways to creatively engage
  5. Be prolific
  6. Diversify your traffic
  7. Go where your readers are

Troy has about a paragraph on each of these bullet points.  You should check out the actual article.

Sounds Hard

It is, well at least its harder than the tactics that worked in the past.  It will take time, but anything worth achieving is.  Troy and his partner Mike have created a flagship product Building Authority Sites to help you.

This article was a good summary of what I have been learning at other places over the past few days and has set me up to take the next step forward.  For more on Panda and Penguin, check my earlier posts.