Over the past few days, I’ve been learning that a lot of the advice and programs I’ve used this year are outdated. Post Panda/Penguin, the old affiliate marketing tactics no longer work: copying someone else’s content, throwing it up on a keyword rich domain, and posting a bunch of low quality articles with backlinks on the directories is getting shut down by Google. And that’s a good thing!
Matt Carter of Matt’s Marketing Blog did a good in-depth webinar with Lisa Parmley of InLine SEO Systems discussing how to build quality sites that get consistently high search engine rankings.
And Jennifer Bourn of BournCreative has a nice blog post comparing a website blog to a standalone blog.
The bottom line is affiliate marketers have to do what we should have been doing all along – improving the conversation by sharing quality content that adds value.
(Note: You can see some of what I learned about good SEO in the previous paragraphs:
- vary your keyword anchors and
- link to internal content rather than duplicate it
In the future, I believe success will rely on marketers voluntarily doing good SEO for each other, as you can see above. I linked to Matt’s and Jennifer’s content with unique keyword anchors. I don’t get anything out of this, I’m not an affiliate for either one. It is just quality content that I think should be shared. This helps build Matt and Jennifer’s brand and keep their site’s Google Penguin friendly.
I linked to other blog posts on this website rather than try to stuff this article with a bunch of duplicate keyword search friendly content. This helps me stay on the good side of Google Panda.)
So if providing good quality content that adds to the conversation is the way to go, my next question was how do I do that in my niche where I am not an authority?
That is the subject of my next post.