The Old Affiliate Marketing Advice Doesn’t Work Post Panda And Penguin

google_penguin_updateOver the past few days, I’ve been learning that a lot of the advice and programs I’ve used this year are outdated.  Post Panda/Penguin, the old affiliate marketing tactics no longer work: copying someone else’s content, throwing it up on a keyword rich domain, and posting a bunch of low quality articles with backlinks on the directories is getting shut down by Google.  And that’s a good thing!

Matt Carter of Matt’s Marketing Blog did a good in-depth webinar with Lisa Parmley of InLine SEO Systems discussing how to build quality sites that get consistently high search engine rankings.

And Jennifer Bourn of BournCreative has a nice blog post comparing a website blog to a standalone blog.

You can check my quick summary of Lisa’s webinar here, and Jennifer’s blog post here.

The bottom line is affiliate marketers have to do what we should have been doing all along – improving the conversation by sharing quality content that adds value.

(Note: You can see some of what I learned about good SEO in the previous paragraphs:

  • vary your keyword anchors and
  • link to internal content rather than duplicate it

In the future, I believe success will rely on marketers voluntarily doing good SEO for each other, as you can see above.  I linked to Matt’s and Jennifer’s content with unique keyword anchors.  I don’t get anything out of this, I’m not an affiliate for either one.  It is just quality content that I think should be shared.  This helps build Matt and Jennifer’s brand and keep their site’s Google Penguin friendly.

I linked to other blog posts on this website rather than try to stuff this article with a bunch of duplicate keyword search friendly content.  This helps me stay on the good side of Google Panda.)

So if providing good quality content that adds to the conversation is the way to go, my next question was how do I do that in my niche where I am not an authority?

That is the subject of my next post.


Blog: Website Page or Stand Alone?

Should My Blog Be Part Of My Website Or Should It Stand Alone? |.

Good article here by Jennifer Bourn of Bourn Creative.  I’m going to highlight the SEO aspects of the article here.

The Website Blog

  • hosting the blog on your website reinforces, not only your brand, but your URL by building backlinks as people share your content
  • each blog post grows your website by one page, and each page creates new opportunities for your audience to find you and connect with you

The Stand Alone Blog

  • stand alone blogs typically use the home page for new posts.  This means your home page will constantly be updated with new content which is good for SEO since the home page carries the most weight in your rankings and is often the first page indexed.
  • a separate blog gives you the ability to show up twice in the search rankings
  • a separate blog can focus on a single topic or niche and you can dominate the rankings for specific keyphrases
  • links from your blog can help build your website

My Take: Im using a hybrid approach.  I’m going to start off with the blog on my websites so that I can build momentum.  Full articles are going to appear on the website/blogs and I’m using a Web 2.o blog to post a summarized version of the article which allows me to appeal to a different type of reader and provide back links.

For good advice on how to do SEO post Panda/Penguin/EMD, check out the in-depth webinar with Lisa Parmley at Matt’s Marketing Blog.

For a quick 10 minute review of the webinar, check out my video on this blog or at my Facebook Page.